Grand Theft Auto V is an upcoming open world action-adventure video game being developed by British games developer Rockstar North and published by Rockstar Games. The game will be the first major title in the Grand Theft Auto series since Grand Theft Auto IV (2008), which started the fourth "era" in the series, and the fifteenth game overall.[a] The game is to be set in fictional Los Santos in the state of San Andreas and its surrounding areas, based on modern-day Los Angeles and Southern California. A rendition of Los Santos was previously featured as one of three cities in 2004's Grand Theft Auto: San Andreas, from the series' third era. The debut trailer for Grand Theft Auto V was unveiled on 2 November 2011.
In September 2009 during an earnings call, Take-Two Interactive CEO Strauss Zelnick answered a listener's question about the next Grand Theft Auto. He replied, "We're not going to announce it, we're not going to announce when we are going to announce it, and we are not going to announce a strategy about announcing it or about when we are going to announce it either, or about the announcement strategy surrounding the announcement of the strategy."